There is a lot of social media sites out there, but what are the differences between these platforms and why would businesses want to use each specific one? Depending on your industry some might work better for you than others, but I believe that all businesses should be using these top social networks as much as they can. Today, people are no longer turning to the yellow pages to find the services or products you offer, but instead they are doing a quick search online. Making sure you have a positive presence in the top social media sites is important. These are my personal thoughts and opinions on the seven top social media networks (by user base) and an idea of what type of content you might see and want to use on each one. 1) Facebook – 903 million users – http://www.facebook.com Facebook is the largest social network and has successfully carved out a market for keeping in touch with people you already know. Family, high school friends and former co-workers are usually included in a person’s ‘friends list’ on Facebook. Updates are usually short and usually personal. “This is what I had for dinner” or “Here are pictures of the kids” and “I went to the Caribbean with Bob.” It’s a private social space and most people are not looking to be “sold to” while browsing pictures of their family members. Facebook Pages are used to communicate with your customers in this space. Facebook offers some analytics tools to help you track your efforts and how much traffic you are getting. Some businesses …
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